the history of soul focus :: personal story
Updated: Jan 14, 2019
Soul Focus is a lifestyle photography company, capturing true moments that evoke emotion, retell genuine stories, and instill inspiration.
Hello! I am Allison Chitwood, the founder of Soul Focus, and this is my story.
Soul Focus began in 2014 in Carmi, IL when I was only sixteen years old. In its early years, it was known as "Allison Chitwood Media", but I later changed it so that others would know my mission statement just by reading the name: Soul Focus. I had always loved the art of creating, but it wasn't until then that I decided to take it seriously. I owned my first camera at the age of 10 and since then my passion for photography has only grown. I felt a strong calling to use my abilities for a deeper purpose, and there, Soul Focus was born. What began as a young love, turned into a full time job.
I took my love for people and intertwined it with my love for photography. However, I did not want to be just any photographer who took your picture and went along to the next. No, I seek to be as intentional and real as I can. The moments I capture can never be redone, nor should they. Each photo captures such intimate, real moments. I try to tell the true, genuine story through my photographs. I probably say this too much, but I wholeheartedly love my job. I have the opportunity to capture such soul moments: the first time the groom sees his bride, the first breath taken by the baby, the fun season of being engaged, senior year, first birthdays, the grand opening of a business.... the list goes on and on. It still amazes me that I get to experience these events firsthand.
See more photos here:
Maternity + Newborn Photography
// From Lincoln, IL to Kankakee, IL
// Serving the Midwest
// Lifestyle Wedding Photographer
// Soul Moments, Genuine Stories
"So we fix our eyes not on what is seen, but on what is unseen, since what is seen is temporary, but what is unseen is eternal."